The
Birth of a Revolution?
  is one of the most closely followed real estate franchises
in the world. In 1965, the company first drew attention as the originator of
the 100 percent commission concept. Today, phenomenal franchise growth and a
unique franchise development strategy are creating even more interest in .
Since
its dramatic beginning in Phoenix, Arizona, more than 35
years ago, the company has become one of the fastest growing
franchises in any industry. Publications like Entrepreneur,
Success and Inc. Magazine have recently ranked as
a leader based on such criteria as franchise growth, management
stability and financial soundness. only
began its aggressive franchise expansion in 1987. In 1988,
there were 31 franchises and just 624 agents. Today has thousands of in countries around the world. Our broker/owners are adding professional,
top-producing every day, continuing our aggressive growth. For the home buying and
home selling public, the news is even better. Because attracts
professional and experienced real estate marketers to the
company, the ultimate winner is the consumer who chooses
the services of an  .
But,
how did it all begin? Dale Rector is the visionary who founded   .
By
the 1960's, Dale Rector was a real estate professional who
had worked for traditional real estate firms in Colorado and
in Arizona. But he was unhappy. He had a number of grievances
that weren't easily solved: a) His commission splits were used
to train and support new recruits, rather than provide him
with new and better support services. b) Inexperienced floor
people were encouraged to respond to inquiries on his listings.
c) He was expected to spend valuable field hours on office
work. d) He was required to share commission checks on his
own property purchases with the broker. e) He had no advertising
control over his own listings.
Dale
didn't sit still or complain for long. He opened his own split-commission
firm. Soon he found himself becoming overly involved with the
administrative duties essential to a smoothly run office. He
also had to relinquish the selling time he had always enjoyed.
Not surprisingly, Dale found his top sales associates frustrated
with the split-commission system for the exact reasons he had
been. Eventually, some would leave his office just as Dale
had done earlier in his career.
The
industry needed a change. How could he ensure that the top
producers could work free from administrative duties and also
free the office of deadwood?
In
1965, Dale Rector became the first man in the nation to open
a 100 percent commission office, . The concept,
revolutionary at the time and now widely copied, was quite
simple: Sales associates receive 100 percent of their commissions.
Associates would share equally in office expenses. Offices
would be coordinated by a full-time broker, whose salary was
paid by the associates. The concept caught on. By 1972, the
pilot operation in Phoenix, Arizona was producing the highest
volume of all competitive independent real estate firms. By
the 80s, with greater expansion, volume totaled more than the
competitive national franchise firms in the area.
Each
year, sales volume and the number of associates have grown
- proof of the concept’s wide acceptance and success.
But rapid growth
is no surprise. Give professional sales associates an environment
where they can concentrate on what they love to do - sell,
and they will get results.
Through
Dale Rector's vision and dedication to his new concept, the
real estate industry has experienced a major change—an
alternative to traditional operations that have hindered the
real estate profession for many years. has revolutionized
the real estate industry by focusing on the needs of the real
estate .
|
